04.03 Ethos and Credibility

1. Who owns the reporting company?
 Associated Press
2. What interest does the Associated Press have in reporting unbiased news?
Yes, they are known to report trustworthy news. They have no intention to ruin their untarnished reputation.
3. Do you consider the Associated Press to be credible?
The Associated Press is probably the most credible news source out there. Various news papers with different views that pay dues to the AP can all contribute to each story. This means that information from all different views are in each story.
4. Who is the reporter who reported the news?
Candice Choi and Josh Funk
5. What interest does Candice Choi and Josh Funk have in providing impartial news?
They do not want to disrupt their reputation as reporters, therefore they leave their opinions out of their stories. In order for people to continue trusting their stories, the news they report must be reliable and impartial.
6. What kind of language did Choi and Funk use?
The writers were informative and impartial in their writing. They were strictly providing information.
7. What sources were provided, and who was interviewed?
Heinz CEO William Johnson
8. Are the facts correct?
Well, I assume the facts are correct. They interviewed with the CEO of Heinz itself, the most reliable source possible.


   After reading the story, I was provided with information that is actually very nice to know. I came to the conclusion that this story and the Associated Press are reliable because of information that I conducted, and the interviews and facts provided in the story. Neither of the writers expressed their opinions in the story.

  The writers gave us numbers, dates, people, and various reliable proof that this story is strictly facts. Quotations were taken from Warren Buffett and William Johnson themselves, supporting the facts and claims provided by Choi and Funk.

  The story is more of informative, and leaves little room for the reporters to be biased. To be biased, they would express their opinions of Buffett or his company, or their opinions of Heinz. None of this has been done, and no bias is evident.